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Canadians value young workers

Friday October 23, 2015 Written by  Retain Canada
Youth unemployment rates remain high, despite the fact that more than four in five Canadians believe youth are a dynamic force in today’s workplace.

According to the results of Nestle Canada’s Youth Employment Survey, only 25 per cent of Canadians reported their place of employment offers intern and/or apprenticeship programs to help youth gain entry level work experience.

But despite limited opportunities, the survey found that the majority of Canadians (85 per cent) agree that youth are a dynamic force in the workplace. Given today’s technologically-savvy environment, it may come as no surprise that Canadians deem the strongest skills and qualities that this demographic bring to the table are social media expertise (68 per cent) and IT knowledge (65 per cent). A strong percentage also report this group provides added value through their fresh perspective (58 per cent) and bridge the gap by tapping into today’s trends and latest innovations (55 per cent).

When it comes to the value of tangible work experience and hands-on training opportunities, Canadians are unequivocal: 96 per cent agree that internships and apprenticeship programs are valuable tools that help youth gain practical and valuable experience they can use to enter the workforce.

The online survey of 1,555 Canadians was conducted between Sept. 14 and Sept. 17 using LegerWeb. A probability sample of the same size would yield a margin of error or +/-2.5 per cent, 19 times out of 20.

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