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Key job search factors

Monday November 24, 2014 Written by 
Amid expectations for an improving economy, many Canadian workers are thinking of looking for new jobs next year.

This trend, identified by the latest Kelly Services survey, provides employers with two key challenges: how to improve their retention of current employees and how to attract the best candidates from among those who are searching for a new job.

The Kelly Global Workforce Index found that 40 per cent of Canadian workers surveyed said they frequently think about quitting their jobs, compared with 32 per cent in the Americas and 39 per cent globally.

"An improving economy creates a greater feeling of optimism and a growing desire for many people to seek out new opportunities," said Kristin Supancich, vice-president of Kelly Services. "More than 80 per cent of our survey respondents say they consider salary, benefits and other financial incentives as important factors that make an employer attractive, while approximately two-thirds also mention work/life balance, opportunities for advancement and training/development programs as key. Employers who want to retain their current employees as well as attract new hires need to evaluate how their organizations compare with competitors in these critical areas."

Other key findings from the survey include:

  • Canadian workers are more inclined to search for jobs via social media (42 per cent) than their counterparts in the Americas (34 per cent) and globally (36 per cent).
  • Three-quarters of Canadian workers (76 per cent) cite social media websites as their preferred method of networking, compared to 70 per cent or workers in the Americas and 71 per cent of workers globally.
  • Two-thirds of Canadian survey respondents (66 per cent) said they are willing to relocate for the right job.
  • Among those who expressed dissatisfaction with the process of their most recent application for a job, 64 per cent of Canadians cited the lack of clear communications as a primary reason for their dissatisfaction.
  • Fifty-three percent of Canadians indicated that their current employer had a planned approach to assimilate them into the organization once they were hired.

The Kelly Global Workforce Index survey was conducted online by RDA Group on behalf of Kelly Services. Approximately 230,000 people across Canada, the Americas, Europe, the Middle East, Africa, Asia and Australia were surveyed, including more than 12,000 in Canada.

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